How can I get more traffic to my website for free?
20 Ways to Increase Traffic to Your Website
12. Video MarketingHubSpot video marketing example to drive traffic to your website
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It's time to add video marketing to your content strategy because the audience is looking for video content. Statista reports that 77% of internet users ages 15 - 35 are using YouTube to consume video content.
You can create videos for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news feed videos, YouTube, etc. Want to get started today? Learn everything you need to know in our ultimate guide to video marketing.
13. SEO Tools
To drive traffic to your website, it's important to be a student of SEO. Learning SEO tools such as Google Analytics, Ahrefs, and SEMrush will help you develop a strategy to generate traffic to your website.
These tools will help you learn and analyze what's working on your site and what isn't. Plus, these help you come up with ideas for content that has the potential to generate high traffic. Check out our roundup of the best SEO tools to monitor your website.
Increase website traffic free
14. Community Engagement
The more brand recognition you have, the more traffic you will drive to your website. One way to achieve brand recognition is to be active and engaged within the market. You can implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting with your followers on social media.
One of my favorite brands on social media is Taco Bell. Taco Bell delights its customers on social media just about every day. See a couple of examples from the company’s Twitter below.
Taco Bell delights customers on Twitter
In the example above, Taco Bell uses a simple tweet from a customer to engage with them and build community organically.
Taco Bell uses humor to delight customers on Twitter
Just remember to be helpful and human. No one likes spammy links or self-serving rhetoric when they're asking a quick question online.
15. Historical Optimization
Historical optimization is the process we use at HubSpot to update old blog content and generate more traffic and leads. If you're anything like us, a majority of your monthly blog views and leads come from older posts.
Pamela Vaughan, a principal marketing manager on HubSpot's Web Strategy team, a.k.a. the person who introduced us to the concept of historical optimization, has written about this extensively.
She says, "Historical optimization is a tactic best-suited for a blog that's been around for several years because you need to 1) be generating a significant amount of organic search traffic, 2) have built up a critical mass of blog subscribers and social media followers, and 3) have a sizable repository of old posts at your disposal."
Vaughan adds, "Historical optimization should be a piece of your overall blogging strategy — not the whole strategy."
Pro Tip: Follow her step-by-step process for historical optimization.
How to increase website traffic organically
16. Email List Building
Using your current readers and customers is a great way to drive traffic to your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.
To get started with this, build an email list or grow your current list. Below are a few strategies you can use:
Content offers: Publish content that requires visitors to share their email address to access it. Include CTAs for content offers on your website.
Easy-access newsletter sign-up: Include sign-up forms on your website, from your homepage to your about page. If a visitor had a delightful experience on your site, they might want to sign up for a newsletter.
Use HubSpot’s free forms tool to easily add a form to your site and start growing your email list.
Social media: Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers.
Pro Tip: Learn how to build an email list from scratch here or grow your email list here.
17. Voice Search Optimization voice SEO
Remember in "The Little Mermaid" when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it's important to show up where people are searching.
How to increase website traffic through Google
18. Local SEO
If your company is a brick-and-mortar store, local SEO is an important factor to consider. My colleague, Kelsey Smith, wrote about it in this blog. She says, "To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user."
For example, when someone types in "best soul food restaurant" on Google, the results are generated by the user's location. Tools such as Google My Business and Moz Local help businesses manage their directory listings and citations so they show up in local searches. Here’s a restaurant that shows up for that search in Memphis, TN.
Driving traffic through local SEO featuring the Four Way Soul Food Restaraunt
To rank for local search:
Ensure your name, address, and phone number (NAP) is consistent on your Google My Business and social media pages.
Use a directory management tool to monitor directories like Yelp, Foursquare, Best of the Web, etc.
Research and use location-based search terms on sites like Google Trends, which analyzes popular search terms across various regions.
19. You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
If you've struggled with driving traffic to your website, you're not alone. According to 2020 research done by Content Marketing Institute, 63% of content professionals are challenged with finding enough staff skilled in content strategy which is one of the top drivers of website traffic.
Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't.
The list below will help you increase the traffic to your website, generate more leads, and improve ROI.
How do I get thousands of traffic to my website?
20. SEO friendly writing
Another very important factor in increasing the number of visitors to a website is to post search engine optimization (SEO) based articles.
SEO or search engine optimization is a strategy so that the article you post is at the top of the Google rank. This means that your articles will be on the Google homepage. Then any search related to your niche will actually show your page above all and you will get a lot more visitors. For this you need to acquire full knowledge about SEO before writing the article.
By doing this, the number of visitors to your site will continue to grow very fast. Remember that your article should be SEO friendly but very important. Otherwise you will not get visitors even if you register in Google search console.
So by posting SEO friendly writings you can easily increase the visitors or traffic to your website.
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